Collaboration products R+D
01
Moulding multiple digital applications from their cores, weaving in functionality, iterating features, and evolving product experience pivots based on measured usage.
Company
TIMU, LLC
Role
Principal Product Designer (UX & Design Lead)
Delivering
Feature solutions, design systems, identities, content
Powerboards product brand identity
Powerboards is a chat focused productivity tool with visual mark-up, AI content creation and collaborative multi-player live sessions with video, now in beta.
TIMU product brand identity
TIMU is a digital platform with essential tools for teams to collaborate. At the core of this platform is the ability to chat, share files, plan to-dos and schedule video meetings across teams and organizations.
TEAM BEHIND THE PRODUCTS
This unique product incubator is the brain-child of Parsa Rohani, whose accolades include the likes of Microsoft, CEO and Partner instrumental in IBM's acquisition of his company Neudesic, with the goal of creating digital tools that solve business needs for people and organizations seamlessly. As part of the original core team, I continue to have the pleasure of moulding user experiences, while defining their identity across multiple products such as the two mentioned above, with a talented and collaborative technology-first development team.
MOULDING & EVOLVING PRODUCT FEATURES
Visualizing user journeys across current features and new functionality across device touchpoints via rapid high-fidelity wireframes and UI usage flows. Exploring user engagement for key patterns and potential product characteristics. Organizing UX/UI documentation for current MVP and future pivots to meet both development and user needs.
design systems with visual & functional vocabulary
Crafting custom visual languages for products with unique brand identities, iconography, typography, etc. Building design systems for each product's UI as components containing baked design rules for consistent usage.
BRANDED CONTENT CREATION - IN HOUSE
Brand guidelines evolved from the core of each product's features, messaging and visual identity, represented across digital collateral such as websites, emails, demos, video, including promotional content for launches, online and app store campaigns, social media.
Deliverables
The UX ideation and UI visualizations includes feature flows and interactions for road mapped technology-first implementations. Some of the needs addressed include:
IXDEOLOGY
Moulding + Evolving Digital Products Experience Designs of Dinesh Jude Daewar© Copyright 2025