IXDEOLOGY

Lifestyle navigator

07

Ideation to encourage community engagement based on geoproximity & contextual access of information.

Agency

Rhythm Agency

Role

Lead experience strategist & designer

Delivered

UX direction, concept prototypes, wireframes

Irvine company community map navigator concept

Nearby directory for homes, shopping, work and parks.

Information & media for selected location

Objectives

These efforts included developing concepts that would encourage community and retail exploration via kiosk or mobile app, while also exploring traditional web navigation formats as an alternative. Notably, many of these concepts have since been incorporated into Irvine Company's informational lifestyle products.

Deliverables

The UX documentation included:

UX direction and content strategy

Information design for homes, retail & business, etc.

Map-based content curation & interaction design

Visual UX prototypes for client pitches

Moulding + Evolving Digital Products Experience Designs of Dinesh Jude Daewar© Copyright 2025