Geolocated Content

Concepts promoting the Irvine Company's legacy in masterfully planning a distinct city around its villages. Contextually portraying information via geo-location & encouraging community exploration.

Dinesh Jude Daewar – Lead Experience Strategist & Designer, Commissioned by Rhythm

UX Schematics

Key Contributions & Implementations
Mobile-First approach to information design
Overall vision for Irvine Company's contribution to Irvine
Location based contextual engagement for home seekers
User friendly browsing of content
Village profiles & explorations

Processes & deliverables
User research & analysis
Strategies for product information & brand ecoshpere
Ideation & contributing to new features
Information architecture & initial copy for storytelling
UX design via wireframes & storyboarded scenarios
Interaction design via scenarios