Geolocated Content

Concepts promoting the Irvine Company's legacy in masterfully planning a distinct city around its villages. Contextually portraying information via geo-location & encouraging community exploration.

Dinesh Jude Daewar – Lead Experience Strategist & Designer, Commissioned by Rhythm


UX Schematics

  • Key Contributions & Implementations
  • Mobile-First approach to information design
  • Overall vision for Irvine Company's contribution to Irvine
  • Location based contextual engagement for home seekers
  • User friendly browsing of content
  • Village profiles & explorations
  • Processes & deliverables
  • User research & analysis
  • Strategies for product information & brand ecoshpere
  • Ideation & contributing to new features
  • Information architecture & initial copy for storytelling
  • UX design via wireframes & storyboarded scenarios
  • Interaction design via scenarios