Healthcare Guidance

Smart research tools & curated user pathways for regulated healthcare plan information, led to a simplified user friendly experience.

Dinesh Jude Daewar – Lead Experience Strategist & Designer, Commissioned by Rhythm


SCAN - a medicare related health plan insurance company - wanted an entirely new online presence focused on all their user types: prospective members, joined members, providers, care givers and brokers. From strategic storytelling, information design to disability compliance within the user experience for a responsive online space including content, community, resources and smart guidance tool design. Designed the foundation and smart tools for the site and guided UX team in further iterations.

  • Key Contributions & Implementations
  • Mobile-First approach to information design & architecture
  • Architecture based curated storytelling for initial content
  • Responsive schematic layout for device scalability
  • Concierge based curated funneling of content for user types
  • Smart tools for researching networks & physicians
  • Member accounts and retaining options
  • Community engagement & lifestyle magazine
  • Modular content blocks based design for CMS integration
  • Additional strategies for external sites & campaigns
  • Processes & deliverables
  • User research & anlysis
  • Strategies for product information & brand ecoshpere
  • Road-mapping feature list
  • Ideation for concept expansion & client interaction
  • Information architecture & initial copy for storytelling
  • UX design via wireframes & storyboarded scenarios
  • Interaction design scenarios
  • Direction & managing iterations for UX team
  • Defining functional specs for development hand-off