Mobile First Ecommerce

A mobile-first shopping experience info architecture coupled with a powerful product finder for Celestron, a leader in telescopes.

Dinesh Jude Daewar – Lead Experience Strategist & Designer, Commissioned by Rhythm

UX Schematics

  • Key Contributions & Implementations
  • Mobile-first information design
  • Responsive schematic layouts for multi-device scalability
  • Unique spaces for shopping, company & community
  • Simplified catalog shopping experience
  • Dynamic product category browsing menu
  • Multiple entry points and user flow optimization
  • Product detail page optimization
  • Processes & deliverables
  • User research, analysis & client interaction
  • Strategies for online brand experience ecosphere
  • Road-mapping feature list
  • Information architecture & initial copy for storytelling
  • UX design via wireframes & storyboarded scenarios
  • Interaction design via schematic documentation
  • Defining functional specs for development hand-off